How to keep leather belts from cracking?

Our leather belts withstand frequent use, and every aspect of our craftsmanship ensures the belt is less prone to cracking, however, remember that leather is a natural material that requires proper care for lasting durability. Always store your belt in a cool, dry place away from direct sunlight, once it's saturated, allow it to air-dry naturally and apply some leather condition when dry. Hang your belt or roll it up loosely when storing. Avoid folding and stretching it, as this can cause creases which can eventually lead to cracks.